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Luvari pricing record: October 2026
Posted October 16, 2026. This is our first pricing record, and our starting point. It lists the jewelers and products we compared, when we checked them, and where our prices sat against theirs. Later records will report what has changed since the one before. A record is not edited after it is posted; if we find an error, we post a dated correction.
How we made this record. This is our first record. Matching rings across jewelers is harder than it looks: many don't publish a band width or the weight of their side stones, and some price a setting differently by shape or metal. Where a detail wasn't published, we made a judgment from the jeweler's description and photos, marked the comparison as unconfirmed, and showed our results with and without those rings. Some of those judgments will turn out to be wrong. When we find one, we post a dated correction and say whether it changed a result. Each record will cover more of our pieces, with better evidence, than the one before. If you see something we got wrong, tell us.
About these prices. Each competitor price is what that jeweler's website showed on the date we checked it, at its everyday price. Jewelers change their prices often, up and down, so some of these have likely changed since. That is why we record the date of every check. We check again before each quarterly review.
What this record covers. 3,320 of our own prices, as of October 15, 2026: 735 engagement rings, 2,064 wedding bands and 521 earrings, necklaces, bracelets and fashion rings. Each metal and gold colour of each design counts as one price, because every ring size (and, for necklaces and bracelets, every chain length) shares that price. These prices are held until our next review on January 15, 2027, unless gold or platinum moves sharply (as set out on our pricing page) or we correct an error; any change before then is posted as a dated note. From October 15, 2026, if we lower the price of a piece, recent buyers are refunded the difference automatically, as set out in promise 5 on our pricing page. Our review dates are January 15, April 15, July 15 and October 15. Custom and semi-custom pieces are quoted individually and are not in this record.
Where our prices sat in October 2026
All comparisons use everyday prices; sale events and codes are excluded.
| What we compared | Compared | None below us | One below | Two below | Three below | Four below |
|---|---|---|---|---|---|---|
| Lab grown diamond engagement rings, 14K gold | 23 designs at 3 to 6 jewelers | 5 | 16 | 2 | 0 | 0 |
| Lab grown, counted cautiously (unconfirmed rings kept only where priced below us) | 22 designs | 4 | 16 | 2 | 0 | 0 |
| Lab grown, fully confirmed comparisons only (fewer comparisons, not a stricter test) | 19 designs | 8 | 9 | 2 | 0 | 0 |
| Natural diamond engagement rings, 1 carat or more, 14K gold | 12 designs at 5 or 6 jewelers | 1 | 5 | 3 | 1 | 2 |
| Plain wedding bands, mid-weight | 6 combinations at 3 to 5 sellers | 2 | 4 | 0 | 0 | 0 |
- Lab grown diamond engagement rings: of our 52 lab grown diamond designs (counting each center size separately), 23 had a comparable ring at three or more jewelers once we left out rings that differed too much in style, band construction, center shape, band width or side-stone weight, and had a center diamond at or above the grade we compared against. Of the other 29, 25 had fewer than three comparable rings, and 4 are left out because the center diamond stated on their product page is below the comparison grade (see "Lab grown designs left out on their diamond's grade" below). Counted cautiously, leaving out unconfirmed rings priced above us but keeping every unconfirmed ring priced below us, 22 designs qualify (4 with none below us, 16 with one, 2 with two). Counting only comparisons where every detail was confirmed, 19 designs qualify (8, 9 and 2); that is a smaller set, not a stricter test, because it also leaves out some unconfirmed rings priced below us (on Andromeda, Anna, Sophia and Zoe).
How each jeweler's prices compared with ours (lab grown engagement rings in the result, 23 designs)
| Jeweler | Comparisons counted | Typical price against ours | Below us on | Lowest of the jewelers compared on |
|---|---|---|---|---|
| With Clarity | 20 | 18% below | 18 designs | 19 designs |
| Clean Origin | 13 | 3% above | 2 designs | 4 designs |
| Brilliant Earth | 19 | 16% above | none | none |
| Grown Brilliance | 6 | 36% above | none | none |
| Blue Nile | 20 | 43% above | none | none |
| VRAI | 17 | 95% above | none | none |
"Typical" is the middle value across that jeweler's counted comparisons. Not every jeweler had a comparable ring for every design, so the jewelers were compared on different numbers of designs.
- Natural diamond engagement rings: the 12 designs with a center stone of 1 carat or more, each compared with the closest matching complete ring at six jewelers (five for Astra), each with its own diamond of the same size and grade. Our four natural designs with smaller center stones (Flora and Lattice, 0.25 carat; Ripple, 0.06 carat; Cascade, 0.5 carat) are not in this comparison: at those sizes we did not find enough comparable natural rings at these jewelers. They will be compared in the next record.
- Moissanite engagement rings: no position is reported in this record; the comparison will be listed in the next one.
- Gemstone engagement rings: no position is reported. We found too few comparable rings.
- Plain wedding bands: the six combinations in chart 2 (14K gold at 4 to 8 mm and platinum at 6 mm, mid-weight, domed comfort fit). In all six, at most one seller was priced lower. Other widths, weights and metals will be added in the next record.
- Earrings, necklaces, bracelets and fashion rings: on the three lab grown diamond earrings charted, no more than two jewelers were priced below us. Most sterling silver and gold-filled pieces under about $150 are priced at about the typical delivered price of similar pieces. Where we found one comparable piece or none, we generally kept the price we had.
The pieces we charted in October 2026
On each of these four rings, exactly one jeweler was priced below Luvari
Complete ring in 14K white gold (VRAI: 14K rose gold, its only 14K) with a lab grown center diamond of D to F color and VS1 clarity or better.
| Ring | Luvari | Jeweler prices, low to high | Cheapest other jeweler |
|---|---|---|---|
| Round 1 ct solitaire | $1,150 | $824, $1,170, $1,190, $1,438, $1,495, $2,120 | $326 less than Luvari |
| Oval 1 ct hidden halo | $1,400 | $1,247, $1,854, $2,655 | $153 less than Luvari |
| Oval 1 ct pavé band | $1,350 | $1,275, $1,390, $1,714 | $75 less than Luvari |
| Round 2 ct solitaire | $1,750 | $1,444, $2,290, $2,495, $2,607 | $306 less than Luvari |
Everyday prices; sale events and codes excluded · jeweler prices checked Sep 29 to Oct 8, 2026 · Luvari prices as of October 15, 2026 · four rings, 16 jeweler prices
On each of these six bands, no more than one seller was priced below Luvari
Plain domed comfort-fit band, mid-weight.
| Band | Luvari | Seller prices, low to high | Cheapest other seller |
|---|---|---|---|
| 14K gold, 4 mm | $745 | $790, $800, $899 | $45 more than Luvari |
| 14K gold, 5 mm | $950 | $890, $1,080, $1,149, $1,299 | $60 less than Luvari |
| 14K gold, 6 mm | $1,150 | $990, $1,249, $1,280, $1,399, $1,399 | $160 less than Luvari |
| 14K gold, 7 mm | $1,350 | $1,250, $1,475, $1,699, $1,749 | $100 less than Luvari |
| 14K gold, 8 mm | $1,750 | $1,999, $2,045, $2,199 | $249 more than Luvari |
| Platinum, 6 mm | $1,750 | $1,490, $2,099, $2,120, $2,149, $2,199 | $260 less than Luvari |
Everyday prices; sale events and codes excluded · seller prices checked Sep 21 to Oct 8, 2026 · Luvari prices as of October 15, 2026 · six bands, 24 seller prices
On these three lab grown diamond earrings, no more than two of the jewelers compared were priced below Luvari
14K gold, lab grown diamonds.
| Piece | Luvari | Jeweler prices, low to high | Cheapest other jeweler |
|---|---|---|---|
| Round diamond stud earrings, 4 mm stones | $395 | $298, $308, $495, $550, $648 | $97 less than Luvari |
| Round diamond stud earrings, 5 mm stones | $450 | $498, $560, $825, $895, $895, $910, $1,200 | $48 more than Luvari |
| Mini diamond huggie hoop earrings | $450 | $383, $470, $475, $648, $795 | $67 less than Luvari |
Everyday prices; sale events and codes excluded · jeweler prices checked Oct 11 to 12, 2026 · Luvari prices as of October 15, 2026 · three pieces, 17 jeweler prices
Every ring we compared
Download every comparison. Download the full comparison as a spreadsheet (CSV, 328 rows). It lists every comparison behind the results published in this record (it is not the full set of about 4,800 prices we track): our piece and price, the jeweler and product (with a link to its page where we have one), its price and the date we checked it, whether the comparison passed our matching rules (natural rows are marked provisional until the January check, and rings for designs with too few comparisons are marked not assessed), whether the design had enough comparisons to be in the published result, and why not where a ring or a design was left out. It also includes the rings we left out, so you can see what did not count and why.
Some of our designs share the same comparison because they differ only in ways the jewelers' rings do not (May and Nora; Emma and Mia at 1 and 2 carats; Clara and Nova); each is counted, so our 23 lab grown designs rest on 19 distinct sets of comparisons. For an engagement ring we priced the jeweler's setting in 14K white gold with that jeweler's own diamond of the same shape, size and grade, except Grown Brilliance, which sells complete rings. VRAI sells 14K gold only in rose gold. With Clarity shows a crossed-out price on everything all year; we count the price it actually charges. Prices are listed low to high; Luvari's price is as of October 15, 2026.
Natural diamond engagement rings, 14K gold
Settings and diamonds read October 14, 2026. Each complete ring is the jeweler's closest matching setting with the lowest-priced diamond it listed that day meeting all of these: the same shape, about the same carat, GIA certified, D to F color, VS1 to VVS2 clarity, the jeweler's top cut grade (rounds), excellent polish and symmetry, and no or faint fluorescence where the jeweler shows it. Everyday prices; where a diamond showed a markdown that day, we use its price before the markdown.
Show all 12 natural rings
| Our ring | Luvari | Jewelers, low to high | Below Luvari | Cheapest other jeweler |
|---|---|---|---|---|
| Andromeda, 1 ct emerald, baguette band | $5,100 | Ritani, The Emma Tapered Baguette $4,898; Clean Origin, Kendall $5,060; With Clarity, Elegant Channel Set Baguette $5,249; Brilliant Earth, Nathalie Emerald-Cut (3/4 ct tw) $5,930; Blue Nile, Escalating Baguette Side Stone by James Allen $7,772; Frank Darling, The Deco Bullet (Emerald) $8,320 | 2 | $202 less than Luvari |
| Aria, 1 ct marquise, three-stone | $6,450 | Brilliant Earth, Aria Three Stone (1/10 ct tw) $6,140; Ritani, The Ellie Three-Stone $6,587; Blue Nile, Petite Three Diamond (1/10 ct tw) $6,852; Clean Origin, Geniva $7,140; Frank Darling, The Marquise Symphony $7,473; With Clarity, Three Stone Baguette $11,238 | 1 | $310 less than Luvari |
| Astra, 2 ct radiant, slim pavé band | $22,800 | Brilliant Earth, Petal 1.5mm $19,880; Ritani, The Annia Diamond Band $19,887; Blue Nile, Petite Diamond (1/10 ct tw) $20,468; Frank Darling, Harper Pavé (Radiant) $20,573; With Clarity, Lyra Petite French Set (1/20 ct) $31,995 | 4 | $2,920 less than Luvari |
| Auriel, 1 ct oval, pavé band | $6,100 | Frank Darling, Harper Pavé (Oval) $5,594; Clean Origin, Emerson $5,730; Brilliant Earth, Perfect Fit French Pavé $6,350; Blue Nile, The Gallery Collection Cathedral Pavé (5/8 ct tw) $6,434; Ritani, The Astra Double Row $6,548; With Clarity, The Tulip Lightline $6,668 | 2 | $506 less than Luvari |
| Carina, 1 ct radiant, pavé band | $4,500 | Brilliant Earth, Dawn 1.5mm $4,110; Ritani, The Teisha Lattice Micropavé $4,731; Blue Nile, Petite Cathedral Pavé (1/6 ct tw) $4,769; Clean Origin, Solon $5,015; Frank Darling, Harper Pavé (Radiant) $5,172; With Clarity, Vela Petite French Set (1/10 ct) $6,567 | 1 | $390 less than Luvari |
| Celeste, 2 ct round, pavé band | $27,300 | Brilliant Earth, Anthology Half Coverage (1/2 ct tw) $23,170; Blue Nile, Riviera Pavé (5/8 ct tw) $25,351; Frank Darling, Harper Eternity (Round) $25,506; Ritani, The Maya Petite Diamond Crown $26,204; Clean Origin, Cynthia $27,575; With Clarity, Isabel Braided $37,839 | 4 | $4,130 less than Luvari |
| Dawn, 1 ct round, pavé band | $5,800 | Brilliant Earth, Viviana Three-Quarter Coverage $5,810; Frank Darling, Harper Pavé (Round) $5,853; Clean Origin, Eleanor $6,385; With Clarity, Orion Petite French Set (1/3 ct) $6,510; Ritani, The Gaia French-Set Diamond Band $6,795; Blue Nile, Studio Petite French Pavé Crown $7,097 | 0 | $10 more than Luvari |
| Eclipse, 1 ct oval, three-stone | $5,300 | Brilliant Earth, Aria Three Stone (1/10 ct tw) $4,750; Blue Nile, Petite Three Diamond (1/10 ct tw) $5,124; Clean Origin, Geniva $5,135; Frank Darling, The Arbor Three Stone (Oval) $5,349; Ritani, The Ellie Three-Stone $5,465; With Clarity, Three Stone Baguette $6,358 | 3 | $550 less than Luvari |
| Luna, 1 ct cushion, halo | $4,100 | Brilliant Earth, Halo Diamond Ring with Side Stones (1/3 ct tw) $3,920; Clean Origin, Ischia $4,145; With Clarity, Vintage Filigree Fancy Halo $4,609; Frank Darling, The Harper Deluxe (Cushion) $4,627; Blue Nile, Cushion Halo (1/3 ct tw) $4,635; Ritani, The Melod Dainty Diamond Halo $5,007 | 1 | $180 less than Luvari |
| Nova, 1 ct oval, three-stone | $5,350 | Blue Nile, Petite Three Diamond (1/10 ct tw) $5,124; Clean Origin, Stellamarquise $5,180; Brilliant Earth, Delilah Three Stone $5,350; Ritani, The Ellie Three-Stone $5,465; With Clarity, Petite Three Stone $6,191; Frank Darling, Plunge Three Stone (Oval) $6,194 | 2 (and one at the same price) | $226 less than Luvari |
| Polaris, 1 ct oval, slim side-stone band | $5,100 | Brilliant Earth, Briar $5,050; Blue Nile, Petite Three Round Diamond Accents by James Allen $5,314; Frank Darling, Harper Pavé (Oval) $5,394; Clean Origin, Solon (Oval) $5,395; Ritani, The Luna Half Diamond Twist $5,483; With Clarity, Baguette Side Stone $6,008 | 1 | $50 less than Luvari |
| Solstice, 1 ct cushion, pavé band | $3,600 | Brilliant Earth, Amelie Half Coverage $3,520; Blue Nile, Petite Pavé (1/4 ct tw) $3,765; Clean Origin, Eleanor (Cushion) $4,005; Frank Darling, Harper Pavé (Cushion) $4,167; With Clarity, French Cut Pavé (1/4 ct) $4,189; Ritani, The Daniela Micropavé $4,861 | 1 | $80 less than Luvari |
Dawn in detail (settings and diamonds read October 14, 2026). Checked against the same matching rules as our lab grown rings: all six are single pavé bands within the band-width and side-stone limits of Dawn's 1.7 mm band and 0.32 ct of pavé. Frank Darling does not publish its pavé weight, so that row is unconfirmed. Blue Nile's head is a pavé crown, a detail rather than a different style.
| Jeweler | Setting | Diamond | Complete ring |
|---|---|---|---|
| Brilliant Earth | Viviana Three-Quarter Coverage, 1.4 mm, 0.31 ct pavé: $1,390 | GIA 1.00 ct E VS1, Super Ideal cut: $4,420 | $5,810 |
| Frank Darling | Harper Pavé (Round), 1.8 mm: $1,660 | GIA 1.01 ct F VS1, Super Ideal cut: $4,193 | $5,853 |
| Clean Origin | Eleanor, 1.6 mm, 1/3 ct pavé: $2,020 | GIA 1.00 ct F VS1: $4,365 | $6,385 |
| With Clarity | Orion Petite French Set, 1.8 mm, 1/3 ct pavé: $1,410 | GIA 1.02 ct F VS1: $5,100 | $6,510 |
| Ritani | Gaia French-Set Diamond Band, 2 mm, 0.30 ct pavé: $2,407 | GIA 1.00 ct E VS1, Ideal cut: $4,388 | $6,795 |
| Blue Nile | Studio Petite French Pavé Crown, 1.85 mm, 0.29 ct pavé: $2,520 | GIA 1.01 ct E VS1, Excellent cut: $4,577 | $7,097 |
Lab grown diamond engagement rings, 14K gold
Settings read September 29, 2026; lab grown diamonds September 30 to October 8; Grown Brilliance complete rings September 29. Some product names, band widths and setting prices were confirmed again on October 15 by reading the jeweler's page; the prices used are the ones read in the earlier dates, and the spreadsheet's checked column shows both dates where this applies. Diamonds: the jeweler's own lab grown diamond of the same shape and carat, D to F color, VS1 clarity or better, IGI or GIA certified.
Show all 23 lab grown designs
| Our ring | Luvari | Jewelers, low to high | Below Luvari | Cheapest other jeweler |
|---|---|---|---|---|
| May, 1 ct round solitaire | $1,150 | With Clarity, Fine Classic Four Prong Solitaire (1.6 mm) $824; Brilliant Earth, Six-Prong Petite Comfort Fit 1.5mm Solitaire $1,170; Clean Origin, Classica $1,190; Blue Nile, Classic Four-Prong Solitaire $1,438; Grown Brilliance, Juno 1 ct round solitaire $1,495; VRAI, Petite Solitaire $2,120 | 1 | $326 less than Luvari |
| Nora, 1 ct round solitaire | $1,150 | same six rings as May | 1 | $326 less than Luvari |
| Ava, 1 ct round, bezel | $1,300 | With Clarity, Seamless Half Bezel Solitaire $904; Brilliant Earth, Petite Luna 1.5mm Bezel Solitaire $1,510; VRAI, Signature Bezel $2,580 | 1 | $396 less than Luvari |
| Dawn, 1 ct round, pavé band | $1,350 | With Clarity, The W Pavé $1,456; Clean Origin, Brie $1,470; Brilliant Earth, Petite Shared Prong Half Coverage $1,470; Grown Brilliance, Ingrid 1 ct round pavé $1,995; Blue Nile, Petite Pavé (1/4 ct tw) $2,123 | 0 | $106 more than Luvari |
| Ivy, 1 ct marquise solitaire | $1,250 | With Clarity, Fine Classic Four Prong Solitaire (1.6 mm) $928; Clean Origin, Classica $1,170; Brilliant Earth, Six-Prong Petite Comfort Fit 1.5mm Solitaire $1,250; Blue Nile, Classic Four-Prong Solitaire $1,469; VRAI, Petite Solitaire $2,310 | 2 (and one at the same price) | $322 less than Luvari |
| Sophia, 1 ct marquise, bezel | $1,650 | With Clarity, Seamless Half Bezel Solitaire $1,008; Brilliant Earth, Blair Bezel Solitaire $1,690; Blue Nile, Bezel Solitaire $1,909; VRAI, Signature Bezel $2,770 | 1 | $642 less than Luvari |
| Emma, 1 ct oval, hidden halo | $1,400 | With Clarity, Petite Modern Fine Line Hidden Halo $1,247; Blue Nile, Petite Hidden Halo Solitaire Plus $1,854; VRAI, Classic Hidden Halo (plain band) $2,655 | 1 | $153 less than Luvari |
| Mia, 1 ct oval, hidden halo | $1,400 | same three rings as Emma 1 ct | 1 | $153 less than Luvari |
| Auriel, 1 ct oval, pavé band | $1,650 | With Clarity, Ara Midi Classic Pavé $1,830; Clean Origin, Lumina $1,865; Brilliant Earth, Anthology Half Coverage (1/2 ct tw) $2,290; Blue Nile, Riviera Cathedral Pavé (1/2 ct tw) $2,799 | 0 | $180 more than Luvari |
| Polaris, 1 ct oval, pavé band | $1,350 | With Clarity, Six Prong Wavy Diamond Shank $1,275; Brilliant Earth, Ballad Half Coverage (1/8 ct tw) $1,390; Blue Nile, Petite Diamond (1/10 ct tw) $1,714 | 1 | $75 less than Luvari |
| Clara, 1 ct oval, three-stone | $1,490 | Clean Origin, Serena $1,645; Brilliant Earth, East West Tapered Baguette (center set east-west) $1,950; Blue Nile, Petite Micropavé Trio (1/5 ct tw) $2,364; VRAI, Tapered Baguette Three Stone $2,920 | 0 | $155 more than Luvari |
| Eclipse, 1 ct oval, three-stone | $1,490 | Clean Origin, Serena $1,645; Brilliant Earth, East West Tapered Baguette (center set east-west) $1,950; VRAI, Tapered Baguette Three Stone $2,920 | 0 | $155 more than Luvari |
| Nova, 1 ct oval, three-stone | $1,490 | Clean Origin, Serena $1,645; Brilliant Earth, East West Tapered Baguette (center set east-west) $1,950; Blue Nile, Petite Micropavé Trio (1/5 ct tw) $2,364; VRAI, Tapered Baguette Three Stone $2,920 | 0 | $155 more than Luvari |
| Nelly, 1 ct pear solitaire | $1,200 | With Clarity, Fine Classic Four Prong Solitaire (1.6 mm) $850; Clean Origin, Classica $1,205; Brilliant Earth, Six-Prong Petite Comfort Fit 1.5mm Solitaire $1,250; Blue Nile, Classic Four-Prong Solitaire $1,469; VRAI, Petite Solitaire $2,310 | 1 | $350 less than Luvari |
| Andromeda, 1 ct emerald, side-stone band | $1,850 | With Clarity, The W Pavé $1,516; Clean Origin, Alessia $1,865; Brilliant Earth, Sienna Half Coverage $2,090; Grown Brilliance, Rachel 1 ct emerald pavé $2,095; Blue Nile, Scalloped Pavé (3/8 ct tw) $2,749; VRAI, Graduated $2,825 | 1 | $334 less than Luvari |
| Solstice, 1 ct cushion, pavé band | $1,490 | Clean Origin, Brie $1,465; With Clarity, French Cut Pavé $1,480; Brilliant Earth, Petite Shared Prong Half Coverage $1,550; Blue Nile, Petite Pavé (1/4 ct tw) $2,154 | 2 | $25 less than Luvari |
| Zoe, 2 ct round solitaire | $1,750 | With Clarity, Six Prong Tulip Solitaire $1,444; Brilliant Earth, Freesia Six-Prong Solitaire $2,290; Grown Brilliance, Gala 2 ct round solitaire $2,495; Blue Nile, Classic Comfort Fit Solitaire (2.5mm) $2,607 | 1 | $306 less than Luvari |
| Celeste, 2 ct round, pavé band | $2,350 | With Clarity, Ara Midi Classic Pavé $2,206; Clean Origin, Aegis $2,410; Blue Nile, Riviera Cathedral Pavé (1/2 ct tw) $3,872; Brilliant Earth, Vintage Secret Garden (2/3 ct tw) $3,990 | 1 | $144 less than Luvari |
| Anna, 2 ct oval solitaire | $1,800 | With Clarity, Six Prong Tulip Solitaire $1,527; Grown Brilliance, 2 ct oval complete ring (Harlow or Curve Dewdrop, both $2,595) $2,595; Blue Nile, Classic Comfort Fit Solitaire (2.5mm) $2,807; Brilliant Earth, Freesia Six-Prong Solitaire $2,820; VRAI, Tapered Classic $4,350 | 1 | $273 less than Luvari |
| Kate, 2 ct oval, bezel | $1,990 | With Clarity, Seamless Half Bezel Solitaire $1,446; Brilliant Earth, Petite Luna 1.5mm Bezel Solitaire $3,020; VRAI, Signature Bezel $4,410 | 1 | $544 less than Luvari |
| Emma, 2 ct oval, hidden halo | $2,200 | With Clarity, Petite Modern Fine Line Hidden Halo $1,706; Blue Nile, Petite Hidden Halo Solitaire Plus $3,127; VRAI, Classic Hidden Halo (plain band) $4,295 | 1 | $494 less than Luvari |
| Mia, 2 ct oval, hidden halo | $2,200 | same three rings as Emma 2 ct | 1 | $494 less than Luvari |
| Ella, 2 ct cushion solitaire | $1,650 | With Clarity, Fine Classic Four Prong Solitaire (1.6 mm) $1,344; Clean Origin, Classica $1,660; Brilliant Earth, Six-Prong Petite Comfort Fit 1.5mm Solitaire $2,680; Blue Nile, Classic Four-Prong Solitaire $2,742; VRAI, Petite Solitaire $3,950 | 1 | $306 less than Luvari |
Lab grown designs left out on their diamond's grade. We compared every lab grown ring against other jewelers' diamonds of D to F color, VS1 clarity or better, IGI or GIA certified. Four of our designs state a center diamond below that on their product page, so comparing them with those rings would flatter our price. They are left out of this record: Haven and Briar (0.5 ct round; E to F color, VS clarity, no grading certificate stated), Jade (1 ct radiant; D to I color, IF to SI1 clarity) and Eleanor (1 ct oval bezel; D to F color, VS clarity, certified, where VS may include VS2). Briar's twisted rope band would also leave it out under our band construction rule. Their comparisons stay in the spreadsheet, marked as not in the result. In the January 2027 record we will either compare them with diamonds of the same grade or confirm that their stones meet the standard.
Lab grown designs not counted. These had fewer than three comparable rings once we left out rings that differed too much: Cameo and Cascade (0.5 ct round pavé), Grace (1 ct marquise, wide band), Aria (1 ct marquise three-stone), Amelia (1 ct radiant three-stone), Eve (1.5 ct cushion, wide band), Ruby (2 ct emerald, wide band), Ava (2 ct round bezel), Leah (2 ct emerald bezel), Astra (2 ct radiant pavé), Carina (1 ct radiant pavé) and Luna (1 ct cushion halo), plus the designs where we found fewer than three to begin with.
The four rings in chart 1 are the May (and Nora), Emma 1 ct, Polaris and Zoe rows above.
What we compared
As of October 2026 the comparison holds about 4,800 publicly listed prices: some 2,100 engagement ring settings, about 900 wedding bands and complete rings, about 1,200 certified diamonds and about 620 earrings, necklaces, bracelets and fashion rings. On October 14 we also read about 310 sale terms, settings and diamonds for the sale check and the natural ring comparison.
Chart 2: plain domed comfort-fit wedding bands, mid-weight, ring size 10 (read September 21 to October 8, 2026)
Show the 24 bands
| Our band | Seller and product | Recorded |
|---|---|---|
| 14K gold, 4 mm ($745) | Brilliant Earth, BE206 | $790 |
| Blue Nile, Midweight Comfort Fit Wedding Ring | $800 | |
| Hitched, Gold Classic | $899 | |
| 14K gold, 5 mm ($950) | Brilliant Earth, BE216 | $890 |
| Blue Nile, Midweight Comfort Fit Wedding Ring | $1,080 | |
| Hitched, Gold Classic | $1,149 | |
| Ring Bear, 5 mm Gold Men's Band | $1,299 | |
| 14K gold, 6 mm ($1,150) | Brilliant Earth, BE208 | $990 |
| Holden, The Domed | $1,249 | |
| Blue Nile, Midweight Comfort Fit Wedding Ring | $1,280 | |
| Hitched, Gold Classic | $1,399 | |
| Ring Bear, Classic | $1,399 | |
| 14K gold, 7 mm ($1,350) | Brilliant Earth, BE2010 | $1,250 |
| Blue Nile, Midweight Comfort Fit Wedding Ring | $1,475 | |
| Hitched, Gold Classic | $1,699 | |
| Ring Bear, 7 mm Gold | $1,749 | |
| 14K gold, 8 mm ($1,750) | Hitched, Gold Classic | $1,999 |
| Blue Nile, Midweight Comfort Fit Wedding Ring | $2,045 | |
| Ring Bear, 8 mm Gold | $2,199 | |
| Platinum, 6 mm ($1,750) | Brilliant Earth, BE208 in platinum | $1,490 |
| Holden, Dome Profile | $2,099 | |
| Blue Nile, Midweight Comfort Fit Wedding Ring | $2,120 | |
| Hitched, The Platinum Classic | $2,149 | |
| Ring Bear, Classic | $2,199 |
Chart 3: lab grown diamond earrings, 14K gold (read October 11 to 12, 2026)
Blue Nile's two stud earrings were on sale during our read (at $385 and $637); we count its everyday prices of $550 and $910, as for every jeweler.
Show the 17 earrings
What this first record does not yet cover
This is our first record, and some of it is not yet as complete as we want:
- Lab grown designs with fewer than three comparisons. 25 of our 52 lab grown designs had fewer than three comparable rings and are not in the result, most of them small-center rings (0.5 carat and under) that few of these jewelers sell. They are named in this record; we will keep looking for comparable rings.
- Our own diamond grades. Four lab grown designs (Haven, Briar, Jade and Eleanor) state a center diamond below the grade we compared against and are left out until they can be compared with diamonds of the same grade. Our product pages do not yet state cut, polish, symmetry or fluorescence for our center diamonds.
- Natural diamond rings. Eleven of the twelve comparisons have not yet been checked against the same matching rules as our lab grown rings (style, center shape, band width and side-stone weight); Dawn's has.
- Wedding bands. Six combinations are listed; other widths, weights and metals are not yet.
- Earrings, necklaces, bracelets and fashion rings. Three earrings are charted; the rest are not yet listed.
- Moissanite and gemstone rings. Not yet listed.
- Check dates. Most comparisons give a date range for when we checked them, not a single date for each one.
- Links and evidence. The spreadsheet links to the jeweler's product page for every comparison charted on our pricing page and for 133 of its 328 rows in all. The remaining rows are named but not yet linked, and no row yet carries a certificate number or a dated screenshot of the price we saw.
Each of these will be added in the January 2027 record, and that record will report what changed.
Help us get this right
Found a price in this record that has changed, a comparison that looks unfair, or something on this page that is unclear? Tell us using the form below or by email at orders@luvari.com. A link to the page you saw helps us check it quickly. Findings from people using an AI assistant are just as welcome. We review every submission before our next review, and the next record reports how many we received and what we changed because of them.
Jewelers whose listed prices we checked
| What we checked | Jewelers | When |
|---|---|---|
| Engagement ring settings | Blue Nile, Brilliant Earth, Clean Origin, Frank Darling, Keyzar, Ritani, VRAI, With Clarity | Sep 29, re-checked to Oct 9 |
| Complete lab grown diamond rings | Grown Brilliance | Sep 29 |
| Moissanite rings | Charles & Colvard, Kobelli | Sep 26 to Oct 6 |
| Gemstone rings | Angara, Brilliant Earth | Oct 9 |
| Certified natural diamonds | Blue Nile, Ritani (Sep 29 to Oct 9); Blue Nile, Brilliant Earth, Clean Origin, Frank Darling, Ritani, With Clarity (Oct 14, for the natural ring comparison) | Sep 29 to Oct 14 |
| Certified lab grown diamonds | Blue Nile, Brilliant Earth, Clean Origin, VRAI, With Clarity | Sep 30 to Oct 8 |
| Sale terms and what they cover; settings and certified diamonds for the natural ring comparison | Blue Nile, Brilliant Earth, Clean Origin, Frank Darling, Grown Brilliance, Ritani, VRAI, With Clarity | Oct 14 |
| Product names and details for the lab ring comparison | Blue Nile, Brilliant Earth, Clean Origin, Grown Brilliance, VRAI | Oct 15 |
| Wedding bands | Allurez, Blue Nile, Brilliant Earth, Charles & Colvard, Clean Origin, Dana Rebecca Designs, Grown Brilliance, Hitched, Holden, Ivanov Jewelry, Just Mens Rings, Kobelli, Larson Jewelers, Manly Bands, Mejuri, Quince, Revolution Jewelry, Ring Bear, Ritani, Stoberi, Stone and Strand, The Ridge, Vansweden Jewelers, VRAI, WeddingBandsWholesale, With Clarity | Sep 21 to Oct 8 |
| Earrings, necklaces, bracelets and fashion rings | Angara, Blue Nile, Brilliant Earth, Catbird, GLD, GLDN, Grown Brilliance, Made by Mary, Mejuri, Quince, Stone and Strand, With Clarity | Oct 11 to 12 |
We checked wedding band prices at 17 other sellers and did not use them, because the band was not comparable or the seller was a marketplace or warehouse club. For earrings, necklaces, bracelets and fashion rings we also recorded prices at four other sellers for reference and did not count them.
How we checked them. We recorded the price each jeweler charged on an ordinary day; sale events are not counted. On October 14 we checked what the offers at eight engagement ring jewelers covered, by reading their terms and, where an offer could apply, putting a ring and diamond in the cart. Blue Nile, Brilliant Earth, Frank Darling, Grown Brilliance and VRAI had no sale that lowered the price of an engagement ring (Blue Nile's sale that day, "Up to 30% off select jewelry", excluded build-your-own engagement rings and loose diamonds; several offered a gift with purchase instead). Ritani took 2% off select natural diamonds, plus 3% more with a code. Clean Origin offered 20% off a first order to new email and text subscribers, with natural diamonds excluded: its 1 carat round lab grown solitaire came to $1,160 in the cart and would have been $928 with the code. With Clarity's banner read "up to 25% off all categories" (its home page listed up to 25% off lab grown and up to 15% off natural diamonds); it marked down some settings and lab grown diamonds and listed a $50 code on orders over $1,000.
Next. A short note on the holiday season in early December 2026, including what we find when we check sale prices before and during Black Friday. The next full record follows the January 15, 2027 review. It will report how many of our prices went up, went down or stayed the same since this one, and why, and it will add our four smaller natural rings to the comparison.