How Luvari prices its jewelry

• Price protection. If we lower the price of a piece after you order it, we refund the difference, plus the sales tax you paid on it, automatically: for every order since our last review date, and for any piece shipped in the last 60 days. If our prices go up, the price you paid stands. You don't need to wait in case we lower a price. Other jewelers' offers can still be lower, so compare.
• Free expedited shipping on every US order, with a signature required.
• The piece as described. Every piece is made to the standard stated on its page: the metal, the band width, and the weight and grade of the stones. Each signature engagement ring, and every custom and semi-custom piece, is cast to the exact measurements of its diamond.
• 45-day returns and exchanges. Return or exchange a piece free within 45 days of shipment, including exchanging a ring for a different size. Engraved pieces carry a $20 restoration fee; custom pieces are final sale.
• Your first resize, free. Within 45 days of shipment, on resizable styles, with shipping paid both ways.
• Cleaning and polishing for life. You send us your ring (at your cost); we clean and polish it at no charge and ship it back free.
• A limited lifetime warranty covering defects in materials and workmanship; we repair or replace at no charge.
• People who answer. Non-commissioned jewelry experts, by phone and email.

Lifetime resizing after the first 45 days is a quoted service, not part of the price. We resize resizable rings for life; because every resize is different, we quote the cost before any work, and you are welcome to compare our quote with any jeweler's. You pay to send the ring to us, and we ship it back free.

Each jeweler's ring was matched to ours under the rules in "How close is close enough" and priced with that jeweler's own diamond of the same size and grade. Where a jeweler does not publish a band width or side-stone weight, the record marks that ring as unconfirmed.

We compare like with like. For each piece we find the same kind of piece at established online jewelers and match it on the things that decide its price:

• the style, and whether the stone is held by prongs or a bezel
• the center stone's shape, carat weight, color, clarity and certificate
• the metal and karat
• the band width
• the total weight of the side stones
• how the band is built: a twisted, intertwined, double or split band is not compared with a single band

A thin solitaire is compared with thin solitaires, and a 2 carat ring with 2 carat rings. For an engagement ring we compare the complete ring, setting plus stone, because that is what you buy.

How close is close enough. We leave a jeweler's ring out if any of these is true:

• its center stone is a different shape, or its style is different (prongs against a bezel, or a solitaire against a halo or three-stone ring);
• its band is built differently: a twisted, intertwined, double or split band is not compared with a single band (a wavy single band still counts as one band);
• its band is more than half as wide again as ours, or less than half as wide (a 2 mm band is compared with bands from 1 mm to 3 mm);
• our ring is a wide-band design (a band of 4 mm or more) and theirs is a petite or thin band;
• its side stones weigh more than half as much again as ours, or less than half as much, unless the two differ by less than 0.10 carat in total. That exception matters on very light settings: a ring with 0.04 carat of side stones is compared with rings carrying less than 0.14 carat.
• we could not find the ring again on the jeweler's site when we re-checked it, so we cannot show it exists;
• its side stones are set differently: a continuous pavé or channel-set band is not compared with separate accent stones. We match side stones on their total weight and how they are set, not on the cut of each small stone, so a round pavé band can be compared with a baguette band of similar weight.

Where a jeweler does not publish a band width or side-stone weight, we judge it from the jeweler's product description and photos. If the ring passes, we count it, mark it as unconfirmed in the record, and report our results both with and without those rings.

We use everyday prices. We record the price a jeweler charges on an ordinary day. Sale events and promo codes are left out, so a temporary markdown elsewhere does not set our price. Where a jeweler shows a crossed-out price on everything all year, we count the price it actually charges. During a sale event, or with a code, some of these jewelers will be priced below us on some pieces.

We aim for the lower end of the range, not the bottom. On the six wedding bands charted below, our price was below every seller on two, and on the other four it sat in the lower two-fifths of the range from the lowest comparable price to the highest (October 2026). We do not chase the single lowest price online.

We keep checking. As of October 2026 our comparison holds about 4,800 publicly listed prices at 33 online jewelers and sellers. We re-check them before each quarterly review. We also keep looking for better comparisons: when we find a closer match for one of our pieces, we add it, and the record notes the change.

We publish the record. Every quarter we post a dated pricing record: the jewelers and products we compared, when we checked them, and where our prices sat. Each record after the first also reports how many of our prices went up, went down or stayed the same, and why. A record is never edited after it is posted; if we find an error, we correct it and post a dated correction.

Latest record: Luvari pricing record: October 2026 · All pricing records

Custom and semi-custom pieces. Custom and semi-custom pieces are quoted individually and are not covered by these pricing promises or comparisons. Semi-custom means one of our designs changed to order, for example with a different center stone than we offer, a design change, or a size or width we don't list. Choosing from the options on a product page (metal, color, ring size, center stone, engraving) is not semi-custom; those pieces are covered. We price custom work with the same approach: we look at comparable pieces where they exist.

Lab grown diamond rings. In October 2026 we compared our lab grown diamond engagement rings in 14K gold with the closest matching complete ring at up to six online jewelers each, leaving out any ring that differed too much in style, center shape, band width or side-stone weight. 23 of our 52 lab grown designs had a comparable ring at three or more jewelers and a center diamond at or above the grade we compared against. On 21 of the 23, no more than one jeweler was priced below us, and on 5 of them none was. On the other two, two jewelers were. Some comparisons rest on a detail we could not confirm, such as a band width the jeweler does not publish. Counting cautiously, leaving out those rings where they are priced above us but keeping every one priced below us, 22 designs qualify, and on 20 of them no more than one jeweler was priced below us. Most of the jewelers we compared were priced above us. Two were closest. With Clarity was typically about 18% below us, and where any jeweler was priced below us it was always With Clarity: it was below us on all 18 of those designs, and the only one below us on 16. With Clarity shows a crossed-out price on everything all year, and when we checked on October 14 it was advertising up to 25% off; we count the price it actually charges. Clean Origin was typically within a few percent of us, and below us on 2 designs. Four of our designs whose center diamond is stated at a lower grade than the one we compared against are left out until we can compare them with diamonds of the same grade; the record names them.

Natural diamond rings. In October 2026 we compared our 12 natural diamond engagement rings with a center stone of 1 carat or more against the closest matching complete ring at up to six online jewelers, each with its own diamond of the same size and grade. In 14K gold, on 9 of the 12 no more than two of the jewelers compared were priced below us, and on one of those none was. On one ring, three were. On our two 2 carat rings, four were. As an example, Dawn, a 1 carat natural round diamond on a pavé band, is $5,800 in 14K gold: about level with the lowest-priced of the six jewelers we compared (Brilliant Earth, $10 more) and $53 to $1,297 less than the other five. Dawn is our best-placed natural ring; the table in the record shows all twelve. The other natural comparisons have not yet been checked against the same matching rules as our lab grown rings; that check will be in the January 2027 record. Dawn's has: all six rings pass, and one jeweler (Frank Darling) does not publish its pavé weight. Our four natural designs with smaller center stones are not yet in this comparison; they will be in the next record.

Three things explain most of the difference between two prices: the metal, how much of it there is, and the stones. The figures below are prices we recorded at established online jewelers in late September and October 2026.

The diamond figures are for certified stones of high color and clarity: D to F color, VS1 clarity or better. Lower grades cost less.

How to compare two rings fairly. Check that they match on metal and karat, band width, side-stone weight, and the center stone's shape, carat, color, clarity and certificate. Then check what comes with the price: the return window, resizing and the warranty. Two rings that look alike in a photo often differ on one of these.

In October 2026 we compared our classic plain domed comfort-fit bands, mid-weight, in six combinations of metal and width with comparable bands at three to five online sellers each. In all six, at most one seller was priced lower; on two, none was.

Each seller's band was matched to ours on metal, width, profile and thickness, and priced at ring size 10.

A band's price is mostly its metal. Width and thickness together decide how much gold or platinum is in it, which is why every Luvari band lists both. The figures are our own prices as of October 15, 2026.

In October 2026 we compared our earrings, necklaces, bracelets and fashion rings with comparable pieces, where we found them, at up to seven online jewelers each. We matched each piece on the metal and karat; the size, weight, shape and origin of its stones; the chain length (18 inches for a necklace, 7 inches for a bracelet); and whether earrings are priced as a pair.

How the price is set. Where four or more jewelers sold a comparable piece, we aim, where we can, for a price with about a quarter of their prices below it; some pieces, such as our 4 mm studs, sit higher. Where we found two or three, we stay between the lowest price and the typical one. Where we found one or none, we generally kept the price we had.

Sterling silver and gold-filled pieces. Most of these, under about $150, are priced at about the typical price you would pay for a similar piece at the online jewelers that sell them, delivered. Some of those jewelers charge $5 to $9 shipping below their free-shipping minimum; we ship every US order free, so we compare what you actually pay.

Plain gold pieces. Two hoops that look alike can hold very different amounts of gold. Our solid gold hoops list their weight in grams, so you can compare by weight as well as by size.

Each jeweler's earrings were matched to ours on metal, total carat weight, stone shape, a similar setting style and lab grown origin, and priced as a pair. Where a jeweler shows a crossed-out price on everything all year, we count the price it actually charges.

Ready to compare for yourself? Shop engagement rings, wedding bands, earrings or necklaces.